I started The Ethical Copywriter because I wanted to put my creativity to use for brands that give a damn.

I’m passionate about caring for people and the planet and championing other businesses that do too.

I started my career as a German translator, working at a translation agency in Hamburg and then going on to work freelance. I then decided to learn copywriting and spend a couple of years in-house at a digital agency. I ended up learning the ropes with technical SEO and being promoted to Head of SEO Content, so I’m au fait with how the web works and how to write content that gets you found via search engines.

As much as I enjoyed the creativity and even the odd bit of coding, there was always something nagging at me.

I was helping businesses make money – but were they the right type of businesses?

As someone who has always been passionate about social and climate justice in my personal life, it seemed natural for me to focus on working with companies who seek to make a positive impact in these areas.

In the madness that was 2020, the time seemed right for me to seize the day and start up The Ethical Copywriter.

I always love discovering new purpose-led companies and talking to people who share my values. So if you’d like to chat about copywriting or ethical marketing, feel free to get in touch – I’d love to chat.

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